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The Outreach Scripts Pack

130 tested scripts across every channel a local business owner uses — email, SMS, Loom, DMs, and objection handlers. Word-for-word. Copy, personalize 2 lines, send.

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The 5 Script Categories

Click any category to expand. Every script is field-tested with real closes.

1 Cold Email Scripts 50 scripts

Field-tested cold emails organized by niche (HVAC, plumbing, roofing, dental, auto detail, garage doors, pest control, landscaping, pool service, and 16 more) and by scenario (no website, outdated website, competitor comparison).

Script 1: Built You A Demo (universal opener)

Subject: Built you a demo site (2 min watch) Hey [First Name], Noticed [Business Name] doesn't have a website yet. Decided to just build you one to see if it's a fit. Here's a 90-second walkthrough: [LOOM LINK] And the live site: [LIVE URL] If you like it, reply and we'll get on a quick 15-minute call. If not, no worries — feel free to steal the design ideas. [YOUR NAME] [YOUR PHONE]

Script 2: The 3-Sentence Nudge (for outdated sites)

Subject: Your site vs. what could be there Hey [First Name] — noticed your current site is from around [YEAR]. I built [Business Name] a modern version. 2-min walkthrough: [LOOM LINK]. Let me know what you think. [YOUR NAME]

[+48 more cold email scripts organized by niche — this preview shows only 2. Full library loads on page.]

2 SMS Scripts 30 scripts

Short, direct texts that get opened and get responses within 24 hours. Local business owners often prefer SMS to email — this is where you win the follow-up game.

Script 1: The Text Intro (after an email)

Hey [Name] — [YOUR NAME] here. Sent you an email about a site I built for [Business Name]. Wanted to make sure it didn't get buried. 90-sec video: [LOOM LINK]. Worth a look?

Script 2: The Direct Cold SMS

Hi [Name], I built a mock website for [Business Name] to show you what a modern site would look like. Can I text you the link?

[+28 more SMS scripts by scenario — this preview shows only 2. Full library loads on page.]

3 Loom Video Scripts 20 scripts

Word-for-word 90-second Loom scripts with the exact opening line, walk-through structure, and close. Read them out. In 90 seconds you have a demo video that sells the site for you.

Script 1: The 90-Second Loom (universal)

[0:00-0:15] Hey [First Name], this is [YOUR NAME]. I'm reaching out because I noticed [Business Name] doesn't have a website yet, and I decided to just... build you one. It's not everyone's cup of tea, but I wanted to show you what it looks like before I asked you anything. [0:15-0:45] So here's your homepage. I put your business name, your phone number tap-to-call at the top, one big Contact button. Below that, your services. Your customer testimonials from Google. Contact form at the bottom. All mobile-responsive. [0:45-1:15] Here's what it looks like on a phone — mobile-first. Any customer searching for [niche] in [city] would see this. Looks professional. Loads fast. Converts. [1:15-1:30] I'll leave the URL in the email. Take a look, and if you want to talk about making it official, reply and we'll set up 15 minutes.

[+19 more Loom scripts by niche — this preview shows only 1. Full library loads on page.]

4 DM Templates (LinkedIn, IG, Facebook) 20 templates

Local business owners live on social. Cold email deliverability is dead — DMs are alive. These 20 templates cover all 3 platforms with platform-specific tone.

Script 1: The LinkedIn Cold DM

Hey [First Name] — saw [Business Name] on Google Maps and noticed you don't have a website yet. I built one as a demo to show what it could look like. Send me a note if you'd like to see it — no obligation, just a 2-min walkthrough.

[+19 more DM templates by platform — this preview shows only 1. Full library loads on page.]

5 Objection-Handling Scripts 15 scripts

Every objection a local business owner will throw at you on the demo call — with the exact word-for-word response. Study these before your first sales call.

Objection: "It's too expensive"

"I hear you. Let me ask — what do you think a customer who Googles you and lands on a broken or missing site is worth to your competitor? If we're talking $2,500 for a site that captures 3-5 extra jobs a month, and each job is $500-1,000 in revenue, we're not really talking about cost anymore, we're talking about ROI. Would it help if we split the payment 50/50?"

Objection: "Let me think about it"

"Totally fair. What specifically do you need to think about? If it's price, we can talk about a payment plan. If it's timing, I only take one client per month per niche and I have another [niche] guy interested. If it's whether it'll work — you saw the demo. Which is it?"

[+13 more objections + responses — this preview shows only 2. Full library loads on page.]